- Informational content – This type of content provides information about your product or service. Examples include blogs, ebooks, whitepapers, and webinars.
- Educational content – This type of content educates users on topics related to your business. Examples include videos, podcasts, infographics, and case studies.
- Marketing content – This type of content promotes products and services in order to sell them. Examples include landing pages, sales letters, emails, social media posts, ads, and other forms of online communication.
