The Only 3 Forms of Content Used in Online Marketing

  1. Informational content – This type of content provides information about your product or service. Examples include blogs, ebooks, whitepapers, and webinars.
  2. Educational content – This type of content educates users on topics related to your business. Examples include videos, podcasts, infographics, and case studies.
  3. Marketing content – This type of content promotes products and services in order to sell them. Examples include landing pages, sales letters, emails, social media posts, ads, and other forms of online communication.

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