All the processes, systems, tools, and technology ever built has the goal of increasing predictability.
We know our lives are unpredictable. But we still want control.
We want to know when it’ll rain.
We want to know when the stock prices will rise.
We want to know when the project will be done.
The same is for our clients.
It’s tough for them to make sure that you’ll deliver on your promises.
So, if you’re in sales, you’re in the process of risk mitigation.
And one way to do it is to increase the predictability, which is to help them make sure that you’ll deliver on your promises.
How can you do this?
Give your client the control. Assure them with something like:
“If you don’t like the first piece, you can stop the contract, and we’ll issue you a full refund.”