About me?

A data-driven copywriter + tech marketer
&
a reader who has lived 1000 lives

Over the last two years, I’ve been helping tech and saas businesses with their copywriting and marketing. Primarily, my work is about writing sales and marketing copy using research, data, and a proven process.

When I’m not working, I enjoy reading and taking notes. I have been reading for over a decade. As a way of giving back, I now create reader-centric and research-based content as a leisure activity.

I love tech and marketing. My background is in IT/Software Development with a bachelor’s degree in computer science and over two years of full-time development experience. From there, I moved into marketing. During the first year, I worked aggressively on honing my copywriting skills. I then started exploring other channels and strategies.

Empathy is a core value that I stick to. Though it’s not always easy, I’m becoming better every day at putting myself in other people’s shoes and seeing things from their point of view. I believe being a better copywriter and marketer begins with empathy.

Meanwhile, I also ran a photography and media production business. Back then, I spent my days doing photography and media collection on the streets of Jaipur (India) with my team. It was a unique experience that taught me humility, empathy, and how to pay attention. I learned to let go of false self-images and superficial ego-dictated goals. That is when I realized that perception is everything. No matter what society thinks, trying different professions is the best way to grow and explore other facets of your personality. Money is simply a by-product of work done with passion and integrity.

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Book a discovery call if you need assistance with copywriting and tech marketing. (Email me at [email protected] if you can’t find a convenient time slot.)

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