Just creating content doesn’t cut it anymore. With every brand and business out there creating content, you need to stand out.
You do that by having an NRF — “A Non-Replicable-Feature“. It can be anything, including:
- How your content looks
- How it sounds
- What you talk about
- How you talk about it
- The way you do things
- Your opinions
- Your experience
- Your style
The key is to find something that no one else can copy. Then, double down on it and repeat at scale — consistently.
Not only will you become known for that “thing”, but anyone who attempts to copy you will be giving you free advertising. How? Because everyone relates that “thing” with YOU.