Stand Out With NRF

Just creating content doesn’t cut it anymore. With every brand and business out there creating content, you need to stand out.

You do that by having an NRF — “A Non-Replicable-Feature“. It can be anything, including:

  1. How your content looks
  2. How it sounds
  3. What you talk about
  4. How you talk about it
  5. The way you do things
  6. Your opinions
  7. Your experience
  8. Your style

The key is to find something that no one else can copy. Then, double down on it and repeat at scale — consistently.

Not only will you become known for that “thing”, but anyone who attempts to copy you will be giving you free advertising. How? Because everyone relates that “thing” with YOU.

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Himanshu Ganoliya
Articles: 29

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