This insight comes from Tom Wentworth, CMO at Recorded Future. Here it goes: Short term (weeks + months) marketing should be focused on hitting pipeline creation goals. Medium term (months + quarters) marketing should be focused on ARR. Long term…
All the processes, systems, tools, and technology ever built has the goal of increasing predictability. We know our lives are unpredictable. But we still want control. We want to know when it’ll rain.We want to know when the stock prices…
Everything that’s not working is a lesson in marketing. Opened a restaurant and not getting customers?Running a business and not getting clients?Launched a product, and the market didn’t respond? In each case, there’s a marketing lesson hidden. Learn it, rectify…
This is a shortcut to being good at anything in less time. First, find out what you want to be good at. Then, find out and spend time with experts on that subject. Be friends with them (with no selfish…
Most of us make the mistake of setting the result as a goal. A typical goal statement sounds like: “I’ll make $10k this month.” But what we forget is that $10k is a result — a by-product. Not a goal.…
TechCrunch wrote 40 articles yesterday. Most large businesses do not do anything unique or innovative, especially in marketing. You do the very same things on a smaller scale. You write 30 articles a month. Big ones write 30 every day.You…
