Tag business

Marketing Goals and Timelines

This insight comes from Tom Wentworth, CMO at Recorded Future. Here it goes: Short term (weeks + months) marketing should be focused on hitting pipeline creation goals. Medium term (months + quarters) marketing should be focused on ARR. Long term…

A quick sales tip

All the processes, systems, tools, and technology ever built has the goal of increasing predictability. We know our lives are unpredictable. But we still want control. We want to know when it’ll rain.We want to know when the stock prices…

Don’t quit. Do this

Everything that’s not working is a lesson in marketing. Opened a restaurant and not getting customers?Running a business and not getting clients?Launched a product, and the market didn’t respond? In each case, there’s a marketing lesson hidden. Learn it, rectify…

Goal ≠ Result.

Most of us make the mistake of setting the result as a goal. A typical goal statement sounds like: “I’ll make $10k this month.” But what we forget is that $10k is a result — a by-product. Not a goal.…