TechCrunch wrote 40 articles yesterday.
Most large businesses do not do anything unique or innovative, especially in marketing.
You do the very same things on a smaller scale.
You write 30 articles a month. Big ones write 30 every day.
You record in one studio. They do the same in 100.
You run $100 of ads per day. They do $100K.
You split-test three versions. They do 30.
You survey ten customers. They do 10,000.
Don’t think they have a secret sauce that you lack. The scale makes the difference, not the innovation or creativity.