Find out what your reader knows, believes, and wants right now

No one makes rational decisions all the time.

People’s decisions are primarily based on:

  • Their current knowledge
  • Their current beliefs
  • What do they want right now

But these parameters keep changing.

If you want your copy to connect and convert, understand your reader’s awareness — what they know, believe, and want right now.

Connect your product with their current knowledge and beliefs, and make an offer that is in-line with their needs.

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