Understanding how copy works
![Difference bw copywriting and content writing](https://ganoliya.com/wp-content/uploads/2021/10/copywriting-vs-content-writing-1024x683.jpeg)
Copy is radically different from the way most people see it. It’s less about fancy words or pushy persuasion.It’s less about inflated claims or exaggerated promises.And it’s surely not about being clever or tricksy. At its core, copy uses the…