The next big thing in content marketing is Web Stories.
As people start wanting more minimal, consumable content similar to TikTok/ Youtube shorts,
having stories for websites in AMP will be a game-changer, especially for rankings.
Businesses are already in motion. Several SaaS products are under development.
And although not now, I’m sure Google will give sites with amp enabled stories a preference in the future.
Here are some resources:
Google Stories: https://stories.google/
WordPress plugin for Stories: https://wp.stories.google/
Getting started with Web Stories: https://www.youtube.com/watch?v=uzRHCXKQZY4
Documentation for devs: https://developers.google.com/search/docs
AMP story validator tool: https://search.google.com/test/amp