The internet is full of information, but it’s also full of misinformation—and it can be virtually impossible to sort the good from the bad. The trick is learning what the successful coaches and consultants deem as the best tactics and using those techniques to your advantage. To find that out, you need to look at what the top coaches and consultants are doing when running successful online businesses. We’ve compiled a five-step blueprint that our top-performing coaches and consultants use.
1. Pick your lane, your ‘zone of genius’ and stick to it.
It is an age-old question: How can you be successful in multiple areas of your life? For instance, how can you be a great parent AND a great employee? One who goes to the gym AND volunteers at church? The answer is simple: You can’t. For the most part, you are going to be better at some things than others. That is the nature of life. The key is to figure out what your “Zone of Genius” is and then stick to it until you are in the top 10% of people in that industry.
2. Become obsessed with it.
Become obsessed with your market and learn all you can about your potential clients. Find out what people look for while hiring a coach or consultant.
Also, to build trust, credibility, and authority with your market, you must learn how to market yourself to attract the right clients.
Adopt the mindset of ‘forever student’ and keep digging until you reach the set milestone.
3. Share your knowledge and gather your audience.
Sharing your knowledge is a great way to attract an audience that will, hopefully, become your loyal following. By sharing your expertise on your blog or social media, you will be seen as a valuable resource. New customers will feel more comfortable buying from you.
Pro Tip: Most of our clients currently use Medium for sharing their expertise and Facebook groups to gather their audience.
4. Have an offer that is in line with your zone of genius, solving the big problem your audience has.
The best offers online are in line with a person’s zone of genius and solve the big problems that people have. This means that if you are a coach, you should never try to sell something that’s different from the work you do. For instance, if you are a life coach, you should look at people looking for help with their personal lives. If you are a financial coach, you should look at people looking for help with their finances.
5. Share it with your gathered audience.
If you were to ask the most successful coaches and consultants what the final step in making money online was, they would tell you it is all about sharing your offer.
By now, you have already gathered your audience and built your authority. The final step is to present your offer. Show your audience how your offer can solve their problems or help them live a better life.
That’s all. Follow these five steps consistently, and you will make money online.