Twitter’s tweet “Hello literally everyone” got a tremendous response when Facebook was down. Now, I’m not here to bring that tweet back from the dead. But to share that, it’s an excellent marketing strategy. When an event dominates the internet,…
Your reader is not spending time for a maybe, might be, could be, or a probably. Make your sentences more concrete and authoritative without missing out on facts. Here’s an example: Research shows that fasting 𝐦𝐢𝐠𝐡𝐭 have hidden benefits. ❌ Fasting is very…
This insight comes from Tom Wentworth, CMO at Recorded Future. Here it goes: Short term (weeks + months) marketing should be focused on hitting pipeline creation goals. Medium term (months + quarters) marketing should be focused on ARR. Long term…
All the processes, systems, tools, and technology ever built has the goal of increasing predictability. We know our lives are unpredictable. But we still want control. We want to know when it’ll rain.We want to know when the stock prices…
Just creating content doesn’t cut it anymore. With every brand and business out there creating content, you need to stand out. You do that by having an NRF — “A Non-Replicable-Feature“. It can be anything, including: How your content looks How…
Informational content – This type of content provides information about your product or service. Examples include blogs, ebooks, whitepapers, and webinars. Educational content – This type of content educates users on topics related to your business. Examples include videos, podcasts,…
As marketers, we have to have a clear picture of who our customers are. And if you’re working on marketing content or copy for a new product or service, then you need to know how your customers are likely to…
Everything that’s not working is a lesson in marketing. Opened a restaurant and not getting customers?Running a business and not getting clients?Launched a product, and the market didn’t respond? In each case, there’s a marketing lesson hidden. Learn it, rectify…
