Copy is radically different from the way most people see it. It’s less about fancy words or pushy persuasion.It’s less about inflated claims or exaggerated promises.And it’s surely not about being clever or tricksy. At its core, copy uses the…
Twenty years ago, it was a bad idea for tech companies to become publishing companies. Things changed. In 2015, Seth Godin, the godfather of modern marketing, made a bold statement that said, "Content marketing is the only marketing left." Today all major tech companies are doing content marketing. Here I discuss content marketing for tech companies along with some crazy examples of how the leading players are doing it.
Content Marketing and Product Marketing are two seemingly similar marketing techniques that many companies use to generate leads and sales. But if you dig deeper, you’ll find that there is a considerable difference between the two. In this post, we…
As workers of the gig economy, we feel like we are in a race against time. We're constantly striving to do more and be more productive. The result is a lot of stress, exhaustion, and burnout.If you're reading this, it likely means you're feeling the stress of your work. You might even be considering how to deal with it.But wait for a second and look at the flip side. Some of the most successful entrepreneurs, including Elon Musk and Jeff Bezos, worked more than 80 hours a week. Did they burn out? No.This poses a new question: is overwork the real cause of burnout?
It's exciting to launch a new product and watch it skyrocket in popularity. But there is a whole lot of work that goes into it. Here are 23 tips to help you develop an effective pre-launch marketing strategy and make your product launch a success.
Marketers usually follow a set of steps to get a good idea of their product and the markets they want to enter: Define the target audience, create a marketing strategy to reach this audience, find the best way to present the product, etc. However, is there an exact process of how to do it? Some people say there is no precise way of how to achieve this. And others say that the only way to do it is by creating customer avatars.
There are two main ends of the copywriting spectrum: conversion copywriting and direct response copywriting. This is a mini guide to help you understand the key differences and which one is right for you.
Marketing is not just about buying ads and social media, and for some weird reason, people think it's easy to make money, especially when you are selling coaching or consulting services. They think you make money because you're brilliant. But you know the truth. Selling a service isn't just about being brilliant. There's a crucial element that goes unnoticed—your selling strategy.