Category Bite Sized Ideas

Real-time marketing

Twitter’s tweet “Hello literally everyone” got a tremendous response when Facebook was down. Now, I’m not here to bring that tweet back from the dead. But to share that, it’s an excellent marketing strategy. When an event dominates the internet,…

Marketing Goals and Timelines

This insight comes from Tom Wentworth, CMO at Recorded Future. Here it goes: Short term (weeks + months) marketing should be focused on hitting pipeline creation goals. Medium term (months + quarters) marketing should be focused on ARR. Long term…

A quick sales tip

All the processes, systems, tools, and technology ever built has the goal of increasing predictability. We know our lives are unpredictable. But we still want control. We want to know when it’ll rain.We want to know when the stock prices…

Stand Out With NRF

Just creating content doesn’t cut it anymore. With every brand and business out there creating content, you need to stand out. You do that by having an NRF — “A Non-Replicable-Feature“. It can be anything, including: How your content looks How…

Don’t quit. Do this

Everything that’s not working is a lesson in marketing. Opened a restaurant and not getting customers?Running a business and not getting clients?Launched a product, and the market didn’t respond? In each case, there’s a marketing lesson hidden. Learn it, rectify…

The raw power of words

Copy is radically different from the way most people see it. It’s less about fancy words or pushy persuasion.It’s less about inflated claims or exaggerated promises.And it’s surely not about being clever or tricksy. At its core, copy uses the…