Twenty years ago, it was a bad idea for tech companies to become publishing companies. Things changed. In 2015, Seth Godin, the godfather of modern marketing, made a bold statement that said, "Content marketing is the only marketing left." Today all major tech companies are doing content marketing.
Here I discuss content marketing for tech companies along with some crazy examples of how the leading players are doing it.
Marketing is not just about buying ads and social media, and for some weird reason, people think it's easy to make money, especially when you are selling coaching or consulting services. They think you make money because you're brilliant. But you know the truth. Selling a service isn't just about being brilliant. There's a crucial element that goes unnoticed—your selling strategy.
You want quick results; we know it. But ranking on the first page of google comes with its own struggles, from dealing with complicated algorithms to finding people with years of experience. While some marketers can rank their websites in less than a year, there are instances of people who have done it faster.
