Category Copywriting

Easy Content Marketing for Tech Companies: A Complete Guide

Content marketing for tech companies
Twenty years ago, it was a bad idea for tech companies to become publishing companies. Things changed. In 2015, Seth Godin, the godfather of modern marketing, made a bold statement that said, "Content marketing is the only marketing left." Today all major tech companies are doing content marketing. Here I discuss content marketing for tech companies along with some crazy examples of how the leading players are doing it.

What is a Customer Avatar and Why is it so Important

Marketers usually follow a set of steps to get a good idea of their product and the markets they want to enter: Define the target audience, create a marketing strategy to reach this audience, find the best way to present the product, etc. However, is there an exact process of how to do it? Some people say there is no precise way of how to achieve this. And others say that the only way to do it is by creating customer avatars.

The 3 Pillars to a Successful Selling Strategy

build sales strategy
Marketing is not just about buying ads and social media, and for some weird reason, people think it's easy to make money, especially when you are selling coaching or consulting services. They think you make money because you're brilliant. But you know the truth. Selling a service isn't just about being brilliant. There's a crucial element that goes unnoticed—your selling strategy.